Materials and it uses

This week we will continue our conversation about sustainable economy by talking about another very important sustainability topic: Bring new uses for materials.

Is essential in an efficient and sustainable society the development of work pieces that not just develop local business, but also manage to extrapolate the status quo by giving new uses for materials that would not have been used in the jewellery universe. This process is important because allows us to become more creative and develop the skill of seen value in everything.

Carlos Penna is a reference brand in the matter of the development of free and authorial collections based on the cataloguing of different everyday materials. Actually, the designer is specialized in bringing usual life materials into the jewellery world. They start their collection process by actively search materials in the countryside of Minas Gerais and Pernambuco and cataloguing them with the objective of finding inspiration new raw materials. As a bonus, they end up empowering local business and economy.

Looking for new inspirations about all kind of materials is important in a sustainable economy because allows more than just the creation of innovative pieces, it allows the development of a non-waste culture. A fundamental subject when we talk about a sustainable and better future.

An example of Carlos Penna work is the use of goat leather in its pieces. In the countryside of Brazil families bread goats for they consumption and as a consequence, their leather was being wasted. In order to bring a use to this material, Carlos Penna develops a project with this families to use this leather in some of the pieces.

With the vision of creating a connection between everyday life and the artistic creation of jewellery, Carlos Penna develops pieces that are not attached to seasons or time. The brand stands out for more than just making design pieces, it develops jewels that teach us that everything around us can be transformed into art and that one does not have to be restricted to trends.