She is Luísa Amaral, the designer of Lah Joias.
All started in 2016, when she realized that accessories were her passion and that she was dressing according to them: it was natural for her to create her own pieces and, little by little, her hobby became a job. Many friends started buying her jewels and her fame has gradually spread to a wider audience.
Coming from an artistic background, she wanted to learn to use colors, innovative and unusual elements. Then, in 2018 she attended in Spain some courses focused on contemporary jewelry: here, she learned the basics and techniques of the artistic processing of resin, wax, wood, acrylic by mixing different metals and different pigmentations.

She’s never stopped studying the world of contemporary jewelry and discovered that creativity has no limits: this is what gives her the strength and the passion to create her accessories.

Her accessories on Casa Pitanga are the result of a long artistic work, which began in Spain and ended in Sao Paulo: they are unique pieces of art transformed into wearable, irreproducible contemporary jewelry, entirely handmade.